What are the right goals for our alumni initiatives? How should we measure success?
The saying 'what gets measured gets done' is especially true for Georgetown's Alumni Association. After launching Hoya Gateway, the premier place for Georgetown students and alumni to connect with each other for career advice and professional development opportunities, with PeopleGrove, the Georgetown team continues to grow and maintain engagement month after month.
Hear how Bridget Holmes, Senior Director of Career & Regional Initiatives, and the Georgetown Team identified the key metrics to measure, goals to set, and how this informs ongoing program improvements.